If The Cash Box Is Always King, It's Time He Was Dethroned.

Manufacturers in our industry are suffering from the misconception that operators "should" buy a new game if it earns well in the cashbox. The operator, however, uses a very different rule of thumb. Does the game increase overall location revenues, or does it simply transfer money from the other machines on the same site? . . . (to read the remainder of this article, please log in below.)